One Stop Christmas Shopping at Wheat

By Julia Rees, Senior Managing Editor

Posted on 3 min read

If you are still looking for the perfect item to add to your Christmas Gift Guide, then you should consider WHEAT for some One Stop Christmas Shopping. WHEAT offer a collection of desirable potential gifts for everyone on your list! 

They offer women’s clothing, men’s clothings, accessories, beauty products, homeware, kid’s clothing, books and gifts, so whoever you need a last minute gift for, they’ve got you covered!

They have curated a wide range of incredible brands, including Barefoot Dreams, Citizens of Humanity, Christian Lacroix, Gorgana, JellyCat, Monica Columbia, Naadam, Poupette St. Barth, Rock Paradise, Spanx, Urban Apothecary, Vince and Zadig & Voltaire, to name just a few! You can find the full list of the brands covered here.

Just like the list of designers is extensive, so is their range of products, and here are just a few of my favorite picks:

You can shop the full range here.

As well as handpicked items from the coolest brands, many of which you can’t get elsewhere, they also carry their own line, WHEAT 1.17 that are ethically sourced and made to bring chic comfortability to your everyday life. 

WHEAT 1.17 is a luxury lifestyle brand that focuses on soft, comfortable fabrics, fitted and designed to be staples of chic comfort for your day to day life. WHEAT 1.17 are committed to ethically crafted American made goods, and their fabrics, garments, tags and labels are custom designed and made in Los Angeles.

Included in the collection is a “London” jacket that’s made to brave the English weather and an “Austin” Tee shirt for kicking it back and relaxing, while keeping it chic and the “Canal St. Martin” Eugene Rose Gold Sneakers for effortless chic.

ABOUT THE BRAND

WHEAT was founded by Pretty Little Liars actor, Huw Collins and his wife, Molly Shaheen, who were considering opening a boutique, with both having an interest & enthusiasm for the fashion world. Huw had completed filming the TV show “Pretty Little Liars”, and Molly was looking to capitalize on her wealth of business experience.

During a trip to Paris, Huw arranged a private tour of Coco Chanel’s apartment, in the knowledge that his wife had long admired the enduring influence of the House of Chanel, and during this visit Molly noticed many symbols and motifs of Wheat permeating the aesthetic.

They learned that after Gabrielle Chanel was born into poverty in the French countryside during the Harvest in 1883, she formed a strong belief that Wheat represented an opportunity to transcend her circumstances, and keeping symbols of it close by would always bring her prosperity and abundance.

After hearing the story, Molly suggested to Huw that they should name their boutique WHEAT, using a painting by Dali from Chanel’s apartment to inspire the logo design.

Wheat York Beach
WHEAT, YORK BEACH

After the success of WHEAT’s inaugural location in York Beach, ME in 2017, a second location followed in Newburyport, MA later that year with Meghan Bonnano & Colleen Roy.

In early 2019, WHEAT expanded to the West coast, and the third WHEAT location was opened at Hotel Casa del Mar, in Santa Monica, CA.

Wheat Four Seasons
WHEAT, BEVERLY HILLS

One year later to the day, in 2020, WHEAT opened a fourth location, its second on the West coast, entering into a partnership with the Four Seasons brand at the Four Seasons Hotel Los Angeles at Beverly Hills.

In Spring 2020 came the introduction of WHEAT 1.17, a luxury lifestyle clothing line encompassing the essence of the WHEAT brand. This move allowed WHEAT’s loyal customer base to bring a piece of WHEAT along with them on all their adventures!

To learn more visit the Wheat boutique or follow them on Instagram

I hope you enjoyed this article on One Stop Christmas Shopping at WHEAT, and don’t forget to check out our holiday gift guides here for some Christmas shopping inspiration.

I’m Julia, the Senior Managing Editor and I can’t wait to share some more articles with you again soon! In the meantime you can find more inspiration on my blog “The Velvet Runway”.

Thank you for reading 

“Look good, Feel good, Live your best life”

The Velvet Runway.com , Instagram @julia.rees_

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